Matilda
- I am a 50 year old woman
- I live alone, and I have just been diagnosed with Type 2 diabetes
- I want to know:
- If support is available for medication and lifestyle changes
- My eligibility for a health care card and health services
- How does the disease progress and associated conditions
Assumptions
- This person already has an online account and is a known customer to government. No registration etc required.
- This person is starting at a search engine and goes staight to a third party in all scenarios.
- Partially assisted transaction/Face-to-face service required.
- A generic brand is being used to remain neutral to any branding discussion or decision that is happening in parallel.
- Generic content consumed on Diabetes Australia (DA) with a link to individual.gov.au for detailed content, login and transaction
- A variant of Scenario A with additional links to individual.gov.au for detailed content, login and transaction
- A variant of Scenario B with direct links to agency websites for detailed content, login and transaction