Prototype: Expanding your business



  • I am a restaurant owner
  • I have an established restaurant in ACT
  • I want to expand and open another restaurant, in NSW


  • My business and marketing plans are complete
  • I have an online account and am a known customer to government. No registration etc required.
  • I'm starting at a search engine, and choosing only govt search results.
  • A generic brand is being used to remain neutral to any branding discussion or decision that is happening in parallel.
  • No face to face interaction is needed – this scenario can be completed online

- Content and transaction consumed on
- A variation on Scenario A where resources are presented with more context
- Content consumed on, transaction on agency site
- David has a business account, he signs in on

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