David
- I am a restaurant owner
- I have an established restaurant in ACT
- I want to expand and open another restaurant, in NSW
Assumptions
- My business and marketing plans are complete
- I have an online account and am a known customer to government. No registration etc required.
- I'm starting at a search engine, and choosing only govt search results.
- A generic brand is being used to remain neutral to any branding discussion or decision that is happening in parallel.
- No face to face interaction is needed – this scenario can be completed online
- Content and transaction consumed on business.gov.au
- A variation on Scenario A where resources are presented with more context
- Content consumed on business.gov.au, transaction on agency site
- David has a business account, he signs in on business.gov.au